Even Revel’s Facebook page bears their brand new slogan: Gamblers Wanted
It’s the first good news since Atlantic City’s latest casino exposed: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every where within Revel Casino-Hotel.
With its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive right on the front of the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is out aided by the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ strategy is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘I think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the figures for all of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other gambling enterprises that showed gains besides Revel were Borgata, up 19 %, and Resorts Casino Hotel, by having a 6 percent jump compared to year that is last.